![]() ![]() ![]() The most important thing to understand before getting started on WeChat is that there are two different WeChat networks. There are two WeChat networks: overseas (WeChat) and domestic (Weixin) Even Google launched its own WeChat mini program in China. Today, most luxury brands and retail stores have already launched WeChat campaigns, WeChat stores, and WeChat mini programs. In 2013, McDonalds paved the way as the first major overseas company to launch an e-commerce campaign on WeChat. Those brands build marketing campaigns or e-commerce applications on WeChat. International brands that have already taken the leap are targeting Chinese consumers in mainland China, as well as Chinese tourists and expatriates consuming overseas ( travel retail). Today, WeChat is mostly used in China, but it's expanding very quickly overseas. WeChat Pay has already replaced cash for many Chinese citizens. WeChat also includes a payment system, called WeChat Pay, used by more than 800 million users worldwide, accepts 13 currencies in more than 25 countries, and is available in more than 300,000 offline stores. WeChat embeds a complete ecosystem of tools and services, enabling users to buy train and plane tickets, read news, purchase and manage city services, pay for utilities, book a doctor’s appointment, pay for traffic fines, hail a ride share, book a stay at a hotel, get a bike share, order takeout, donate to charity, pay taxes, and more. With more than 1 billion monthly active users WeChat is the largest messaging app in China. So yes, WeChat is huge and dominant in China, and it's coming to your door. On top of that, WeChat accounts for 90% of all messaging app users in China, while Facebook Messenger doesn't reach 30% in the US. On an average day, WeChat receives approximately 30% of all the time spent in mobile apps in China ( based on the 2017 Internet Trends Report). In comparison, there's an estimated of 300 million Internet users in the US. More importantly, 788 million users are mobile users, accounting for 98% of the country's total user base. Today, China's Internet population has reached 802 million people, representing about 57.7% of the entire Chinese population. ![]() And nearly 90% of the sales happened on mobile! This event is now nearly four times the size of America's biggest shopping days, Black Friday and Cyber Monday. Last year, Alibaba's marketplaces, Tmall and Taobao, made more than US$25.4 billion in sales during Single's Day. (It's like the anti-Valentine's Day.) And it's famous for being the largest shopping day in the world. But have you heard about Single's Day? Single's Day, which takes place on November 11 (11/11), is the unofficial Chinese holiday celebrating the pride of being single. I'm sure you're familiar with Black Friday, Cyber Monday, and Thanksgiving. In this post, I'll explain how Chinese users surf the Internet, and introduce the most important WeChat concepts that you need to understand before taking the leap. If you're lost at any stage of the course, you can always reach out to me at the Q&A section.Launched by Chinese tech giant, Tencent, in 2011, WeChat is the Chinese super-app you won't be able to avoid in the near future. Navigate the different rules and admin requirements Set up back end necessary for WeChat integration Using the SDK to manipulate share cards looksĪllow users to do social login with WeChat and obtain user's information Using the SDK to access WeChat user's location Gain a clear understanding of WeChat Official AccountĪble to set up WeChat JSSDK for your website ![]() In order to get the full benefits of WeChat, at the end of this course, you will be able to do the following: Understanding the rules and limitations of its platform will help you reach a billion users on WeChat. WeChat has its own set of rules when it comes to software development. Although if you already have experience building websites, this course will be slightly easier to obtain the necessary information for you to do WeChat-related integration. This course is suitable for developers at any level. As a business in China, it's very common to take advantage of WeChat Official Account. WeChat has large social components comparable to Facebook. While on the surface, WeChat only seems to be a communication app. WeChat's ecosystem is quite different from similar tech giants in the west. WeChat has about 1 billion monthly active users. Developer/entrepreneur who is looking to reach more Chinese audiences through WeChat. ![]()
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